Bluetooth LE Beacon Market To Inflate With A CAGR Of 22.0% From 2017-2025

Bluetooth LE Beacon Market To Inflate With A CAGR Of 22.0% From 2017-2025

Depending on a fresh market research report authored by Credence Research, “Bluetooth LE Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Amenities, Others)) Market – Growth, Potential Customers and Competitive Landscape, 2017-2025”, Smart Beacon industry is anticipated to flourish at a CAGR 22.0% from 2017 to 2025.

The full report can be bought at

Market Insights

Mobile and wireless communication technologies have emerged dramatically during the past few decades. Progression of advanced cellular communication is estimated to grow a lot more in the coming years, watching adoption all over different application. The retail industry is one such vertical consistently working towards enhancing their buyer experience by setting up more modern engagement models. Some of them are engaging LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry strongly promising for customer interaction technologies which include Smart Beacon. Perimeter Beacon is one of the many wireless communication techniques developed these days using which the retail firms (outlet stores) can interact with their shoppers.

The Bluetooth LE Beacon market has observed appreciable growth since its first arrival in 2013. Bluetooth LE Beacon comes with Bluetooth low energy (BLE) and has been shown to be a hassle-free one-way communication channel. Bluetooth LE Beacons are available for both open source and closed source platform and thus, can be used for a wide variety of applications. Likewise, the installation and operating cost of Marketing Beacon is very cost-effective making it a long lasting solution for the retail businesses, thereby further enhancing brand advertising and marketing. Companies are willingly following this new way of fascinating their customers. Plus, BTLE Beacon finds its application in public places just like air terminals, automatic parking systems, navigation inside the buildings and others to direct the people by offering info straight away to their devices.

Marketing Beacon market is segmented according to platform, end-use, and geography. On such basis as the platform, BTLE Beacon is classed as open source Proximity Beacons and closed source Beacon. Open source Marketing Beacon are usually applicable for android platform, while the closed source BTLE Beacon is deployed for IOS operatingoperating-system. Based on the end-use segmentation, Bluetooth LE Beacons are sorted for retail, public area, and other applications. The other applications segment involve indoor navigations and healthcare applications.

In the world, America leads the overall Bluetooth Beacon market. Europe succeeds the North American Marketing Beacon market, in terms of revenue. Asia-Pacific is anticipated to emerge as the fastest thriving market for BTLE Beacon technology because of the massive chance of the retail industry. Smart Beacon market is predicted to grow significantly in Asia Pacific in the forecast period.

Competitive Insights:

BTLE Beacon market is still in its beginning stage, with very few countries observing their adoption. The market includes a significant number of makers, with the vast majority of them concentrating on building power efficient Smart Beacons based on open source platform. BLE Beacon suppliers like Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the technology by increasing life cycle of battery and getting better other technical specification similar to operating range. One more main strategy followed by the market members is creating low priced Marketing Beacon for small retail sections.

Important Trends

Continue efforts by the retail industry on the way to more efficient customer conversation
Improving universal sales channel as a way to keep and maximize the sales
Continuous growth in wireless communication plus the smartphone technology
Center on increasing the application area of Bluetooth LE Beacons


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